SOONLaunching 15 Nov: the new Poly9 and SourcebookSee what is coming
Sign inSign inBuild my Digital BoothCreate my websiteBook a demo
SOURCEBOOK · BRANDS

Recruit showrooms who already sell competing brands

See which showrooms quote products similar to yours. Approach them with specification data showing they have buyers for your category.

SB
Sales Dashboard
Harbor & Pine Upholstery
Active Quotes
47
↗+8 this week
Pending Orders
$284.3k
↗12 orders
Avg Close Rate
68%
↗+4% vs last month
Recent ActivityLast 24 hours
Jessica Miller · Design Center East
HP-210 Sofa
$4,280
23m ago
Pending
Robert Chen · Design Ctr West
HP-315 Sectional
$12,450
1h ago
Confirmed
Amanda Lee · Market Ctr South
Custom COM
Pending
3h ago
Replied
Top Products (30d)
HP-210Sofa
18 orders
HP-315Sectional
12 orders
HP-420Chair
9 orders
Top Showrooms (30d)
Design Center West23 orders
Design Center East19 orders
Market Center South14 orders
Real-time sync with ERP and inventory systemsEXAMPLE DATA

Showroom recruitment with specification data

You want to add showrooms in Chicago but which ones? You need showrooms that sell products similar to yours and have active designer buyers. Sourcebook shows you which Chicago showrooms quote mid-century modern upholstery most, with specification volume over the last 90 days. Recruit showrooms with proven buyer demand for your category.

Showroom search by category

Find showrooms by category, style, and location. See which ones quote products similar to yours and how much specification volume they handle in your category.

Specification volume

See how many specifications a showroom quoted in your category over the last 90 days. Approach showrooms with active buyers who already specify your category, not dormant ones.

Competing brand gaps

See which competing brands a showroom carries and where they have gaps in their assortment that your line would fill. Target showrooms where your products complement their existing brands.

How brands use Sourcebook for showroom recruitment

Example: Harbor & Pine wants to add showrooms in the Southeast. They search Sourcebook for showrooms in Atlanta, Charlotte, and Nashville that quote upholstery products similar to theirs. EXAMPLE DATA.

Target showroom search

Harbor & Pine searches for Atlanta showrooms that quote upholstery products. They see which showrooms quote mid-century modern upholstery most, how many specifications they handled in the last 90 days, and which competing brands they carry. They target showrooms with high specification volume in their category.

Recruitment approach

Harbor & Pine approaches showrooms with specification data. Example: You quoted 47 upholstery specifications in the last 90 days. Your designers are asking for products like ours. We have six new frames that would complement your existing upholstery brands. Data-driven recruitment works better than cold outreach.

Gap analysis

Harbor & Pine sees which competing brands each showroom carries. If a showroom carries three upholstery brands but none offer the mid-century modern style Harbor & Pine specializes in, that showroom is a strong prospect. Harbor & Pine fills the gap in their assortment.

Built for brands expanding showroom distribution

  • Search showrooms by location, category, and style
  • Specification volume per showroom over last 90 days
  • Competing brands carried and gaps in their assortment
  • Showroom contact and decision-maker information
  • Territory coverage map showing where you have representation
  • Showroom performance benchmarking across your category
  • Recruit showrooms with data showing buyer demand for your products
  • Track which showrooms you approached and their response

Showroom recruitment

How do brands find showrooms to recruit?
Search Sourcebook for showrooms by location, category, and style. See which showrooms quote products similar to yours, how much specification volume they handle, and which competing brands they carry. Target showrooms with active buyers who already specify your category.
What specification volume data do brands see?
You see how many specifications a showroom quoted in your category over the last 90 days. This shows which showrooms have active designer buyers for your product type. A showroom with 50 upholstery specifications in 90 days has proven demand for upholstery brands like yours.
How do brands use specification data in recruitment conversations?
Approach showrooms with data showing they have buyers for your category. For example: You quoted 47 upholstery specifications in the last 90 days. Your designers are asking for products like ours. Data-driven recruitment works better than cold outreach because you prove buyer demand.
Can brands see which competing brands a showroom carries?
Yes. You see which competing brands each showroom carries in your category. If a showroom carries three upholstery brands but none offer your style, that showroom is a strong prospect. Your line fills a gap in their assortment.
How does Sourcebook handle brand pricing in recruitment?
During recruitment, you discuss pricing terms directly with the showroom. Once you agree on terms and the showroom adds your line, those pricing terms load into Sourcebook. Designers see showroom pricing (your wholesale price plus their markup) when they quote your products through that showroom.
Do brands pay to search for showrooms?
Showroom search and recruitment tools are included with Sourcebook for brands. You search for showrooms, see specification volume, and track your recruitment pipeline at no additional cost beyond your Sourcebook subscription.

Find showrooms to recruit

Book a 30-minute call. We will show you showroom search and specification volume data live.

Book a demo