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HIGH POINT MARKET · FOR EXHIBITORS

Your High Point Market stand, open all year

International exhibitors at High Point Market meet US retailers and designers who expect fast, exact answers. Give them your full range and finishes on one link.

$99 a month · preview your Digital Booth before you pay

An exhibitor stand at a trade fair with a buyer opening the Digital Booth on a phone, rendered
A buyer opens the exhibitor’s Digital Booth from the stand QR code. Rendered illustration.

High Point Market at a glance

Fair
High Point Market, home furnishings trade show
When
Twice a year, in spring (April) and autumn (October)
Venue
Showrooms and exhibit buildings across High Point, North Carolina, USA
Organiser
High Point Market Authority
Categories
Furniture, upholstery, lighting, rugs, outdoor, accessories and decor. Trade only

Confirm this year’s exact dates, hall plan and opening hours on the organiser’s website before you print stand material.

Who you meet at High Point Market

High Point Market is a trade-only event spread across many buildings. Retailers, interior designers and buyers for US furniture stores walk from building to building, so time at each exhibit is short.

US buyers ask about FOB or landed pricing, container mixes, lead times and finish options. Exhibitors from overseas win when they answer those questions clearly in the days after Market.

Pre-fair checklist for High Point Market

Work through this list in the weeks before you travel.

  • Load your full range three weeks before the fair and check every price, MOQ and lead time
  • Preview your Digital Booth with five products first, then add the rest
  • Print your booth QR code on stand graphics, price cards and visiting cards
  • Email your booth link to the buyers you plan to meet, with your hall and stand number
  • State your price basis clearly, such as FOB and the port, on every quote
  • Enter carton sizes so every quote shows CBM and container fill
  • Render your frames in the finishes and fabrics US buyers ask for, labelled as renders
  • Agree who on your team answers enquiries each evening of the fair

At your High Point Market stand

01

Point to the QR code

Buyers scan it and open your full range on their phone, in the browser, with no app to install.

02

Let them send enquiries

Buyers send enquiries while you talk to the next visitor. Each one arrives in your inbox with their email.

03

Note each conversation

The same evening, add a note to each buyer: what they asked, what they need and when they place orders.

What buyers do after High Point Market

Knowing the buyer’s next steps tells you when and how to follow up.

They review with their merchants

Retail buyers take notes back to merchandising teams and decide which programs to test. Your collection needs to stand on its own.

They plan containers

Importers think in containers. Your quote shows total CBM and how full the container is.

They ask for samples to the US

Shortlisted items get sample requests. Clear sample pricing and timing help you move first.

Following up with your booth link

A worked example of a follow-up sent from a Digital Booth after the fair.

EXAMPLE DATA

Harbor & Pine Upholstery: after Market

A buyer from a regional furniture retailer asked about three sofas and two chairs in performance fabric. Two days after Market, Harbor & Pine sends a collection of those five pieces.

The quote gives FOB prices, total CBM, the 40-foot container fill and a 75-day lead time. It offers two floor samples. The buyer forwards it to her merchandising lead and asks for sample costs.

  • Send within three working days, while the buyer still remembers your stand
  • Link to a collection of the products they asked about, not your whole catalog
  • State MOQ, lead time and price basis in the message
  • Offer samples or a video call as the next step

Regular plans for every exhibitor

$99/month Booth · $299/month Factory · Enterprise custom · billed in USD

Every exhibitor pays the regular plan price. Preview your Digital Booth with 5 products before you pay, so you can check it well before the fair opens.

Build my Digital Booth

$99 a month · preview your Digital Booth before you pay

Related pages

Poly9 for exhibitors →Before, during and after any fair.Furniture →Furniture exporters and factories.Lighting →Lighting makers and finishes.Rugs and carpets →Rug makers selling to the US.Manufacturers →Custom requests sent to your inbox to price.

High Point Market exhibitors ask

Is this the same as showroom software?
No. This page is for international exhibitors who sell their own products at Market. Your Digital Booth carries your range and your prices, and you follow up with the buyers who visited you.
Can we quote container loads?
Yes. Enter the carton size once and Poly9 works out CBM and cartons per container. Every quote you send shows total CBM and how full the container is.
Do US buyers need to sign in?
They can browse without signing in. When they send an enquiry, they leave their details so your team can follow up after Market.
What does a Digital Booth cost for High Point Market exhibitors?
Exhibitors pay the same regular monthly price as every other company: Booth, Factory or Enterprise, shown in the pricing section above. You can preview your Digital Booth with five products before you pay anything.
What happens to the booth after High Point Market closes?
Your Digital Booth stays live for as long as you subscribe. Buyers who kept your link can return to it when they plan orders, and you keep prices and products current between fairs.
What is a High Point Market showroom link?
A showroom link is your furniture catalog as a live digital catalog at yourbrand.poly9.ai. A designer opens it from the showroom card, picks the grade, fabric, arm and finish options you list, and sees the price you set. It stays live after October 21, so the link they kept in High Point works again in November.
Does it price from our grade matrix?
You enter each grade, finish and width as an option or variant with its own price, and the designer sees that number with the frame’s lead time. A fabric or option you have not priced shows price on request and goes to your inbox with the configuration attached. It never estimates.
How do designers use it after Market?
They open the collection you sent, forward it to the client and send an enquiry from the same page. The collection carries the frames they saw in your showroom, with prices shown or hidden as you chose. When you change a price, the booth shows the new number, and your quote carries lead time and freight.
What about COM on the floor?
The designer names the yardage and the fabric house in the enquiry. COM requests go to your inbox as price on request with the fabric named, and you quote the frame at your COM price with the yardage requirement, railroaded or not, in one click.
Can we use the same link at Spring Market?
Yes. The Authority lists Spring Market for April 10 to 14, 2027. The showroom link is the same catalog with the prices you updated in between. New frames go in as catalog shots, the code lives on the showroom cards, and the designer who kept the link in October opens it again in April.
Which High Point exhibitors is this for?
Upholstery makers with a grade matrix, case goods makers with finishes and sizes, lighting and rug lines with colorways, and the importers who show them. If a designer in your showroom asks “what does this run in grade H at 112?”, a showroom link answers it. The furniture page carries the industry detail.

Get your booth ready before High Point Market

Load five products, preview your Digital Booth and print the QR code for your stand.

Build my Digital Booth How exhibitors use Poly9